In Real Estate, Referrals Are Key!
Published Wednesday, June 20, 2018
In order to have a successful Real Estate business, you have to get the word out. You need to reach potential customers, tell them why you want their business, tell them how you can help them achieve their goals. There are many ways to do that, of course. You can advertise in print ads, direct mail, newsletters, billboards, and lots of other ways ... it’s clear that some form of Real Estate advertising is vital to success.
However, every successful business person will tell you that “word-of-mouth” referrals are always the best. Your satisfied clients are your best advertising. That’s why it’s vitally important to stay in touch with your current and past clients/customers so, simply, they don’t forget you and the first class service you give. It’s also a good idea to offer an incentive to send a referral to you ... some gift, discount or something else of value that rewards them for their thoughtfulness.
For example, Your House Real Estate Academy is happy to give anyone a $25 Amazon gift card for referring a student who enrolls in one of our pre-license Real Estate courses. Along the same lines, you want to offer an incentive for your past clients/customers to come back to you. For our alumni, for example, we offer a 10% discount on all future tuition for any continuing education or professional development class.
It's also important that you ask for those referrals every chance you get ... and when you get that referral you need to pay extra special attention to that customer/client. Not only is your reputation on the line but you don't want the person who sent you that referral to regret that they did.
At our school, we're honored and humbled when a caller tells us that they were referred to us by a former student. There is no higher compliment than that. If you know anyone who is looking to get started in real estate, please give them a referral to Your House Academy!