In Real Estate, Referrals Are Key!

Published Wednesday, June 20, 2018

In order to have a successful Real Estate business, you have to get the word out. You need to reach potential customers, tell them why you want their business, tell them how you can help them achieve their goals. There are many ways to do that, of course.  You can advertise in print ads, direct mail, newsletters, billboards, and lots of other ways ... it’s clear that some form of Real Estate advertising is vital to success.


However, every successful business person will tell you that “word-of-mouth” referrals are always the best. Your satisfied clients are your best advertising.  That’s why it’s vitally important to stay in touch with your current and past clients/customers so, simply, they don’t forget you and the first class service you give.  It’s also a good idea to offer an incentive to send a referral to you ... some gift, discount or something else of value that rewards them for their thoughtfulness. 


For example, Your House Real Estate Academy is happy to give anyone a $25 Amazon gift card for referring a student who enrolls in one of our pre-license Real Estate courses.  Along the same lines, you want to offer an incentive for your past clients/customers to come back to you.  For our alumni, for example, we offer a 10% discount on all future tuition for any continuing education or professional development class.

It's also important that you ask for those referrals every chance you get ... and when you get that referral you need to pay extra special attention to that customer/client.  Not only is your reputation on the line but you don't want the person who sent you that referral to regret that they did.

At our school, we're honored and humbled when a caller tells us that they were referred to us by a former student.  There is no higher compliment than that.  If you know anyone who is looking to get started in real estate, please give them a referral to Your House Academy!

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  • Meet the Author: Vince DePaul

    Vince DePaul Vince DePaul is Director of Your House Academy. Vince began his real estate career in 1976 and is a real estate broker and a licensed real estate and continuing education instructor. He has taught real estate at College of DuPage in Glen Ellyn, Illinois, and Oakton Community College in Des Plaines, Illinois for several decades. For ten years he produced and hosted a weekly, live call-in radio broadcast in Chicago called “Your House” where he was known as “Mr. Real Estate.” In 2015, Vince received the prestigious Educator of the Year award from the Association of Illinois Real Estate Educators (AIREE). More about Vince »

A REALTOR® is a licensed real estate agent who is a member of the National Association of REALTORS®, (NAR) the largest trade group in the country.

Every agent is not a REALTOR®.  You become a REALTOR® after you pass your real estate course, pass the state license exam, join a real estate company and then join the National Association of REALTORS®.

According to the NAR, the term REALTOR has one, and only one, meaning:
"REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics."

Michael Fair, President and Director of Your House Academy is an NAR member.