Preparing For The 2021 Real Estate Market as a REALTOR®

Published Saturday, January 16, 2021

There is no question that the 2021 real estate market will be different than in the past. In general, homes are selling faster and at higher prices than ever before. Here are five tips to help you prepare for this changing and challenging marketplace:

  1. Understand the source of your current business. Is your primary source of leads coming from referrals, past clients, or another source? Focus your time and resources on developing new ways to generate new business in the 2021 market.

  2. The old stuff still works. If you are using signs and direct mail and they are working, keep using them. You do not want to neglect marketing tools that generate new business; however, that does not mean you should not test new marketing and lead generation methods.

  3. Purchase leads and advertise. You can purchase leads directly for a lead generation service or buy advertising on sites that will help you generate leads as potential buyers search for homes.

  4. Run your ads. Two good options are Facebook and Google.  With Facebook, you can run as many ads as you like, but you must target the right people and generate new business. Facebook Ads will get you good exposure in your area, but not necessarily to persons looking to buy a home.  With Google, you can use keywords for persons looking to purchase a home type directly into Google, and it is probably a better way to generate new business.

  5. Use video marketing in your business plan. Video has proven to be an excellent way to communicate with potential clients, and having more video assets opens the door to more business.

Generating new business in 2021 may indeed prove to be challenging. Hopefully, these tips will prepare you to meet the challenge and help you grow your business to be bigger and better than ever before.

Author: Mike Fair - Director of YHA, Real Estate Instructor 

Recent Posts

  • Your House Real Estate Academy Illinois Real Estate Broker License Renewal Portal is Open

    The IDFPR broker license renewal portal is open for business! Broker licensees will be receiving an email notification from IDFPR with login information and must renew their license on or before April 30, 2022. According to the IDFPR, the portal may experience some performance issues due to a high volume of online renewals.
    Read more »
  • New 45-Hour Post-License Requirement

    It almost goes without saying, government and real estate are two closely related fields. Much like anything else, the rules and regulations that the nation's leadership imposes upon real estate professionals can be divisive. However, No matter what your personal opinion is on politics, it's easy to agree that every now and then the government gets it right. This is one of those times.
    Read more »
  • 4 Reasons Why a Real Estate Investor Should be Licensed

    Many people enter the real estate profession with the idea of becoming a real estate investor. They have ambition and financial backing to be successful in real estate. This foundation is a great place to start and is perfectly legal as personal real estate investing in Illinois does not require a real estate license. These motivated individuals can be next level if they take some real estate classes to become a licensed professional realtor. Real estate licenses require time, effort, and investment to obtain the license, but the return on the investment is well worth it.
    Read more »
  • Real Estate Wholesalers Require Broker License in Illinois

    Real estate wholesaling is the process through which an individual, the ‘wholesaler,’ acquires a contract from the seller of the property and assigns that same contract to an end buyer. Wholesaling is promoted as one of the best short-term investment strategies to break into the real estate investing because it does not require special education or significant capital to get started. However, individuals interested in wholesaling must receive proper real estate training.
    Read more »

All Posts »
  • Meet the Author: Vince DePaul

    Vince DePaul Vince DePaul is Director of Your House Academy. Vince began his real estate career in 1976 and is a real estate broker and a licensed real estate and continuing education instructor. He has taught real estate at College of DuPage in Glen Ellyn, Illinois, and Oakton Community College in Des Plaines, Illinois for several decades. For ten years he produced and hosted a weekly, live call-in radio broadcast in Chicago called “Your House” where he was known as “Mr. Real Estate.” In 2015, Vince received the prestigious Educator of the Year award from the Association of Illinois Real Estate Educators (AIREE). More about Vince »

A REALTOR® is a licensed real estate agent who is a member of the National Association of REALTORS®, (NAR) the largest trade group in the country.

Every agent is not a REALTOR®.  You become a REALTOR® after you pass your real estate course, pass the state license exam, join a real estate company and then join the National Association of REALTORS®.

According to the NAR, the term REALTOR has one, and only one, meaning:
"REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics."

Michael Fair, President and Director of Your House Academy is an NAR member.